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On Gear Live: 10 gadget sightings in Lady Gaga’s Bad Romance music video

Bleeding Edge TV 316: Yelp Monocle Hidden Feature Brings Augmented Reality to iPhone

Posted by Andru Edwards Categories: Full Episodes, Gizmatic, Apple, Cell Phones, Features, GPS, Handhelds, Podcasts, Videocasts, Videos

My pal Robert Scoble announced that the Yelp iPhone and iPod touch app that was recently updated included a hidden Augmented Reality feature. Obviously, as soon as we saw, we had to give it a shot, and we figured we’d do it on video. Augmented Reality apps use the camera on the , along with overlaid information, to present location data while looking at the “real world” - it’s very cool, and you can expect a bunch more of these types of apps to make an appearance on the App Store very shortly upon the release of iPhone OS 3.1.

In this demo, we show you how to unlock the Monocle mode in the Yelp app, and also give you a look at what exactly it does. For now, our early opinion is that it’s a cool idea…it just needs to be refined a bit to be truly useful.


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Bleeding Edge TV 155: Andru Edwards, Chris Pirillo, Robert Scoble, Steve Broback on Blog Marketing

Posted by Andru Edwards Categories: Full Episodes, Gizmatic, Features, Internet, Videocasts


We take a break from gadgets in this episode, as we present an impromptu roundtable discussion between some of the major players in the blogging space, focusing on marketing and what major companies need to do to start engaging today’s consumer. With the way information is consumed these days, along with the way our generation consumes media, companies need to approach marketing a bit differently. This video features Andru Edwards, Robert Scoble, Chris Pirillo, and Steve Broback discussing these topics in two parts - first, I talk with Scoble, Pirillo, and Broback one-on-one, and then we bring you the full roundtable.

A big thank you to Chris Aarons of AMD for asking us about this topic, which is what motivated us to get some of our friends together for this dialogue.


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