Sony showed up in force for CES 2008 with a bevy of Blu-ray players in tow. Check the video above for a good run down of the Blu-ray technology. Some of the new interactive features are sure to impress, although many of the features have been available within HD DVD for some time.

Take note of the awkward cut that occurs when we ask them about the whole format war thing and the fact that studios are jumping over to Blu-ray left and right. That is when they stopped and told us they didn’t want to talk about that subject. We pushed the issue a bit, but they wouldn’t budge, so we just cut that portion out. Not sure what the big deal was though, I mean, it seems victory may be at hand for the Blu-ray side of things.