This episode was sponsored by Geek Squad’s Idea Festival. Submit your ideas for using technology to save the planet at ideafest.geeksquad.com.

At Gnomedex 7.0, we caught up with Stacy Wolff of HP. This is the man in charge of designing all those shiny (literally) new laptops we have been seeing come out of Hewlett-Packard. We talk to Stacy about product design in a day and age where fashion can be just as important as function - after all, Apple has turned computers into accessories. Stacy shows us the thought process behind a couple of new consumer-level and professional-level HP notebooks in this video.